Asch's 'compliance' experiments, It was a series of studies published in the 1950s, demonstrating the power of conformity in groups. Also known as the 'Paradigm of Ash'. In experiments under the Solomon Asch, were asked by a group to take part in a supposedly “visual test”. In fact, all participants except one were associates of a researcher, and the object of the study was how this one would react to the behavior of the 'collusive' participants.