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A billboard to draw the attention of pedestrians

(20) | 21/01/2022 | Translate:

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In 2018 in Quebec, Canada, the public body “Société de l’assurance automobile du Québec” installed these digital signs at a bus stop, to draw pedestrian attention to crossings. A camera records their body movements, and represents a reflection of them in the form of an X-ray. Suddenly, a car comes to seduce the black and white figures on the screen, frightening those watching.

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