In the 1930s, brothers Adolf and Rudolph Dassler made the most kickass kicks throughout the land. Business began to take off once Jesse Owens won four gold medals at the 1936 Olympics while wearing Dassler sneakers. But with great success brought great competition. Soon, sibling rivalry split the brothers and their company apart, with each creating their own line of shoes. Today, Adidas and Puma continue to be leaders within the shoe industry, while brothers Adolf and Rudolph lie buried at opposite ends of a soccer field as their feud continues on into eternity.